Growth Marketing Manager
In a context where each action has a direct impact, we are looking for our first Growth Marketing Manager: a proactive, curious and agile person, ready to take on marketing challenges in a startup with high potential.
Job description
Created in 2023, Volubile is a young, dynamic and innovative startup, entirely dedicated to the reinvention of customer relationships through generative artificial intelligence. We are developing a platform of voice chatbots, equipped with hyper-realistic AI, capable of transforming customer interactions in a new way.
In a context where each action has a direct impact, we are looking for our first Growth Marketing Manager: a proactive, curious and agile person, ready to take on marketing challenges in a startup with high potential.
Responsibilities
As a Growth Marketing Manager, you will be the driving force behind our acquisition and our visibility. Your main mission? Accelerate our growth by testing, optimizing, and executing effective marketing strategies.
Acquisition & Growth
- Develop and execute multi-channel acquisition campaigns (SEO, SEA, Social Media, Emailing, Growth Hacking...)
- Implement B2B lead generation strategies and improve conversions
- Experiment with new digital marketing approaches to maximize ROI
Collaboration with the Sales team
- Work hand in hand with sales representatives to qualify and convert leads
- Improving the alignment between marketing and customer needs
- Set up ABM (Account-Based Marketing) campaigns to reach the right prospects
Content & Brand
- Design and manage engaging content (articles, customer cases, newsletters, landing pages, social media)
- Building a strong presence on LinkedIn and other relevant platforms. Help position our brand as a reference in the sector
Product Marketing & Analytics
- Analyze campaign performance and optimize continuously
- Participate in improving the conversion funnel and the user experience
- Contribute to the optimization of product positioning and messages
Desired skills
- Experience of 3 to 5 years in digital marketing, growth hacking, or acquisition
- Entrepreneurial mindset: you are autonomous, creative and ready to test new approaches
- Data-oriented: you make decisions based on performance and data analysis
- Excellent communication: you know how to write engaging content in French and English
- Mastery of digital tools: Google Ads, Meta Ads, Meta Ads, LinkedIn Ads, HubSpot, Webflow, Google Analytics, etc.
- Adaptability: you are a Swiss Army knife, able to manage several aspects of marketing